In an effort to becoming a successful business owner I am always trying to improve my products, I want my items to be beautiful, well loved by the customers, and most of all I want them to return to my shop and buy again!
Knowing what items, patterns, sizes, and styles to offer is another challenge, I know what I like in my home, what kind of bag I like to carry etc, but what I like may not be what customers are looking for. It is certainly a challenge I am sure all of us struggle with on a daily basis.
For all the above reasons I was very excited to see the assignment we received from HMC Boot Camp yesterday. Our assignment was to contact past customers and potential customers with a list of questions regarding our businesses. The people I contacted were more than happy to answer the questions and help me. And I thank them all for their help!
The following is what I learned from this:
*Overall everyone is happy with the variety of items in my shop but would like to see some more funky styles, some camouflage patterns, and some Victorian style items.
*Customer Service was rated as excellent- This made me very happy as I strive to make my customers happy!
*Past customers were very happy with their purchases and the packaging was good.
* Potential customers love Handmade items - THIS IS GREAT NEWS FOLKS!
The last one is the one I have to work the most on and is probably the hardest for me.
* Pricing! - Everyone I contacted feel my prices are too low and that I should raise them. This is a big hurdle for me! I will be doing some evaluation of the items in my shop and look into the pricing issue.
I am so happy I had the opportunity to see what people think because I will never grow or be successful if I don't the leap to change and improve. There is always room for improvement, I work on it daily!
Marsha Bourquin/Head Hag- Bags By Hags